The reason Hallmark is doing the Christmas Movie Marathon right now is the lead in to the Christmas ornament launch which starts in a few days. I was at a Hallmark yesterday and they had signs that said 4 days until the reveal. It seemed to be a big deal with lots of hype. They had the ornaments set up but were behind a curtain.
I also read an article last week about the Hallmark movies in July. Believe it or not they have high viewership and that is why they have expanded it over the last couple of years. The article said that people can sit down and enjoy the movies more now because during Christmas everyone is too busy with the hustle and bustle of everything.
The reason Hallmark is doing the Christmas Movie Marathon right now is the lead in to the Christmas ornament launch which starts in a few days. I was at a Hallmark yesterday and they had signs that said 4 days until the reveal. It seemed to be a big deal with lots of hype. They had the ornaments set up but were behind a curtain.
I also read an article last week about the Hallmark movies in July. Believe it or not they have high viewership and that is why they have expanded it over the last couple of years. The article said that people can sit down and enjoy the movies more now because during Christmas everyone is too busy with the hustle and bustle of everything.
I find that hard to believe considering they play them 24/7 for almost two flipping months at the end of the year!
The reason Hallmark is doing the Christmas Movie Marathon right now is the lead in to the Christmas ornament launch which starts in a few days. I was at a Hallmark yesterday and they had signs that said 4 days until the reveal. It seemed to be a big deal with lots of hype. They had the ornaments set up but were behind a curtain.
I also read an article last week about the Hallmark movies in July. Believe it or not they have high viewership and that is why they have expanded it over the last couple of years. The article said that people can sit down and enjoy the movies more now because during Christmas everyone is too busy with the hustle and bustle of everything.
That's a riot !! ... but I can certainly believe that their Christmas movies are very popular ... and it makes me wonder if people enjoy them in July because they are roasting in brutal summer temperatures !!
I googled "origin of Christmas in July" and learned that some think it originated in Australia -- by people who wanted to experience a White Christmas, as we do in the northern hemisphere.....
The phrase is also used to signify receiving a pleasant surprise (at any time).....
Well Hallmark is at it again. Starting on October 31 Hallmark is doing "the countdown to Christmas". OMG I am SOOOOOOOOOOO very sick of the station, between the sappy movies and now Christmas 3-4 months out of the year it horrible. They seriously need to hire someone who has a sense of balance.
Does anybody else remember the time that David Letterman hosted a "Christmas Special" sometime in July or thereabout? He said that he wanted to make sure that he'd have the first such show of the season.
He had The Guardian Angels on the show to sing some Christmas songs. As you probably know, they're a street patrol, and so the singing left something to be desired. It was all pretty funny.